Mobile marketing is a phrase that can be defined several ways. It is utilized in different ways by different businesses. The simplest and most common definition is a method of promoting a business through mobile devices, such as cell phones. The advice in the following article can show you how to successfully implement a mobile marketing strategy.
Integrate your mobile marketing efforts with your other marketing plans. By having mobile marketing blended with online or print marketing, you present a consistent message to your customer or client base. At the same time, allowing your customers to perform the same activities via multiple channels such as mobile applications or web sites further increases the value of your customer interactions.
Enhance your text messages with other forms of communication. Make use of multi-channel marketing. One form communication isn’t enough for today’s audience. Each style of communication has its own set of pros and cons. This is why it is best to use more than one. Try sending direct mail, e-mail and a text right before something important happens.
A key tip for mobile marketing campaigns is to restrict the quantity of offers transmitted to your list. Distributing offers too frequently dilutes the sense of urgency you might otherwise be able to create in the minds of subscribers. Generating a sense of scarcity encourages your targets to take advantage of offers each time they are presented to them.
Shorten your URLs, both in text form and for QR codes. The more difficult and lengthy the URL is, the more complex your message or QR code will become. Make these simpler for people to access by using a URL shortening site, and customers will be happier with the end results.
Stay away from caps lock, unless you are giving a call to action. Using caps lock at any other time during a message can come across as if you are yelling at someone, and no one likes to be yelled at. Stay polite and calm by only using caps lock if necessary.
Let people know you offer mobile marketing in every way you can. Talking about it on your blog, website, and forums will inform your customers of the program, and give them the information they need to participate. Use social networking to draw customers in, by offering special deals only available through the mobile program.
Use mobile marketing as a means of communication not a means for profit. Your business may be very important to you, but you need to remember that customers do not take well to being treated like money bags. Using your mobile campaign to actually talk to them will increase your sales more than promotions.
Although slow to the start, mobile marketing is a great way to bring customers to your products. So do not panic. It just takes a little while longer to gain the trust of an on-the-go user since they don’t typically follow links all day long.
When sending out a reminder message in mobile marketing, you should always wait around two or three hours before the event of which you’re reminding people. Sending out those reminders day in advance instead is simply going to cause people to forget about them. Your efforts will be wasted here.
Remember when mobile marketing that not every mobile device is the same and thus the content you develop needs to cater to the general field and not anything overtly specific. For instance: Some people have slower connections than others, while others have smaller screen sizes. Be encompassing and not specific.
Not any web tracker will do when you’re trying to keep up with the results of your entire campaign. You need to make sure that you’re using a mobile-specific type of software here to keep up with your data. Try different tracking platforms like Bango and Mobilytics to stay up to date with everything.
You might know that you should be using mobile marketing to drive people to your main site, but you should also use your main site to drive people to mobile marketing. The idea here is to retain customers and to keep in contact with them while they’re using mobile devices.
Focus on a new type of Search Engine Optimization (SEO) for your mobile marketing campaign. Search engine optimization in the mobile market really focuses primarily on using one search engine and also emphasizes your location more than regular SEO. Most of what you know about SEO remains unchanged, but there are new aspects to learn with mobile sites.
Though many mobile users are connecting to the Internet, as well as using text messaging, that doesn’t mean that all these users understand text message abbreviations. Someone who cannot make sense out of what you are saying will get frustrated and not read your message.
To increase your conversions, choose call-to-actions that are strategically optimized for the mobile experience. Traditional call-to-actions, like driving visitors to web forms and non-optimized pages can be very clunky in a mobile environment. Instead, try utilizing call-to-actions that befit the smaller screen like click-to-call or simply booking an appointment time.
Use QR codes. These images allow people to interact with your campaign by scanning a code that will redirect them to your website. Make sure the QR code takes people to a place where they can find useful information or interesting discounts. If not, they might not scan another code from you.
In conclusion, mobile marketing can mean many things. There is no universally accepted definition, but it is accepted that it involves marketing via cell phones and mobile devices. The tips above will help you make some serious strides in developing an effective mobile marketing campaign.
